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Cram schools in Hong Kong are referred to as Tutorial schools ( Jyutping: bou2 zaap6 se5). According to the Census and Statistics Department of Hong Kong, a third of secondary school students went for private tutoring in the 2004–05 school year, spending a total of HK$18.9 million per month.〔 ("Hong Kong tutors selling sex appeal" ), Associated Press, 20 January 2007〕 On the lower estimate, the whole industry is worth more than HK$400 million,〔(年薪千萬元的補習天王 ), ''Jiujik'', 10 November 2006 〕 and according to other reports, the industry is generating more than US$3.6 billion a year. ==Business model== Cram schools are relied upon by many secondary school students to endow them with examination techniques.〔 These establishments to the 478 thousand secondary school students in Hong Kong (2008 figures).〔 The schools focus on the two major local public examinations, namely HKDSE and HKLE. Cram schools teach students the techniques of answering questions in the examinations, as well as providing students tips on topics which may appear on the coming examination. Monthly tuition fees per subject are approximately HK$400 (US$51) for each student;.〔 The fee for a course, such as English, can be HK$100 per hour. Unlike individual private tutors who advertise on sites such as adpost, kijiji and craiglist, cram schools regularly spend a lot on millions on front pages of papers, on the MTR and on buses. Multimedia techniques are increasingly deployed. To increase yield, once traditional classes are now supplemented by classes transmitted by video feed.〔Martin Wong, Yvonne Tsui, 'Star tutors' can net HK$1m a month, page C1, ''South China Morning Post'', 16 July 2009〕 According to ''The Standard'', the use of video tutorials in the industry in Hong Kong was pioneered by Kevin Ko.〔 Schools share revenue with their tutors, with some able to obtain a 60% share. The share paid to tutors may depend on their bargaining power (popularity), and whether classes are live or virtual. There are said to be approximately 20 such 'star tutors' in number, with a monthly salary of HK$1 million or above. By comparison, Hong Kong secondary school teachers earnings are capped at $68,915, and a primary school teacher was earning maximum $52,815 in 2009.〔 Some of the tutors, or "presenters", are model-turned.〔〔(變質補習天皇 為錢走火入魔 ), ''Sing Pao'', 30 August 2006 〕 The schools apply a fandom approach to promote tutors, who dress fashionably and are given nicknames like "the Godfather of Science," "Brand-A tutor", "Super tutor" or the "Queen of English."〔 They can be seen on billboards, full-page newspaper ads and TV screens in railway stations or on buses. Some of them have their own teams of stylists, fashion designers and photographers; many have personal web sites.〔 In late 2015, media reported that Modern Education was overtly trying to poach a "star tutor" employed by a competitor. The tutor, likely to have been responsible for over 40 percent of the fees generated by rival Beacon College, was reported to have been offered a lucrative package representing an estimated HK$85 million (US$10.97 million) a year. The package included $30 million signing bonus plus 65% of all the revenue he generates throughout his 4-year contract period. Modern Education took out full-page advertising in two local journals to vaunt its offer publicly.〔(【引用サイトリンク】title=Why this Hong Kong tutor is worth 22 Barack Obamas )〕〔(【引用サイトリンク】title=Want to earn a cool HK,5 million? Hong Kong tutorial school tries to poach top teacher from rival institution )〕〔http://www.thestandard.com.hk/news_detail.asp?pp_cat=30&art_id=162018&sid=45335927&con_type=1〕 Beacon College had revealed in its 2015 application for listing of the HK Stock Exchange that it made HK$236.4 million, HK$337.9 million, and HK$327.8 million in 2013, 2014 and 2015, respectively, and that its unnamed “top one tutor” was responsible for generating 43.6 percent, 45.5 percent and 40.5 percent of its turnover in those three years respectively.〔 The brazen attempt of Modern Education to poach the Chinese tutor signalled to investors the extent that these schools may be dependent on a single teacher.〔(【引用サイトリンク】title=Why Lam Yat-yan is walking away from a US$10 mln pay day )〕〔 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Cram schools in Hong Kong」の詳細全文を読む スポンサード リンク
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